Why You Should NOT Throw Away the 'Junk' Food

I will never be the coach who tells you you ‘need’ to stop buying junk food, throw anything ‘bad’ away, or completely quit the sugar, carbs, fats, or whatever else you’ve been sold as the sabotaging culprit for your success.
 
Why?
 
Because, it’s not the junk food, the ‘bad’ food, the macronutrients, or things like added sugars or artificial sweeteners that’s making you sick, unhealthy, overweight, fatigued, or sluggish.
 
😱😱😱 WHAT?!😱😱😱
 
*cue every fitness industry snob rolling eyes at me and telling me I’m crazy*
 
IT IS YOUR CHOICE TO EAT THEM
OVER
AND
OVER
AND
OVER
AGAIN
THAT IS WHAT IS KILLING YOU SLOWLY and HINDERING YOUR PROGRESS.
 
No one (that I know of) died from the sugar in ONE SINGLE cookie.
 
No one (that i know of) ever developed a healthy relationship with food by labeling something as ‘good’ or ‘bad’ (I certainly didn’t)
 
No one (that I know of) gained an excessive amount of fat from having a couple slices of, dare I say, WHITE toast one day.
 
Here’s the thing...we are an animal species but we ARE humans which separates us from the animals living in the wild.
 
We have emotions, we have different processing systems in our brains, we have different needs that make us want food differently.
 
A wild animal doesn’t wake up and think “mmm that chicken looks so yummy I’m going to pair it with the farmers corn I stole last week and then mix a delicious salad with some veggies from the garden because it will be so refreshing and a great course of meals for our tribe meeting tonight” (not that i know of anyways).
 
But we do.
 
We think like that.
 
A lot.
 
We don’t just eat food for fuel. (As much as we’d like to be able to or convince ourselves we can).
 
If we only ate food for fuel it takes out the human aspect of eating.
 
Where am I going with this?
How does this relate to cookies and ‘junk’ food?
 
Welllllll, I am sad I’m the one who has to break this to you but, someone’s got to do it!
 
You are allowed to enjoy foods.
You are allowed to see all foods for what they are without labels you think you ‘should’ have for them.
 
You should NOT be throwing away foods because you are....
...”afraid that I’ll eat all of them”
...”worried I won’t be able to stop myself”
...”fearful that it will make me fat”
...”on a diet”
 
THIS IS AN OBVIOUS SIGN OF FEAR.
 
And as your coach, I won’t let fear be the reason you throw away foods, restrict yourself, or decide that something is ‘good’ or ‘bad.
 
Fear of gaining weight or getting fat?—we need to address this.
 
Fear of binging?—we need to address this.
 
Fear of not gaining weight?—we need to address this.
 
Fear of late night snacking?—we need to address this.
 
Fear of not achieving the goals you set?—we need to address this too.
 
Believe it or not, fear is a natural response by the brain to protect us (yay!!!) but anxiety is a GREATER form of fear over unusual things that naturally (in an animal species way) wouldn’t cause us fear for our life and yet we experience this greater fear as though it will destroy us!
 
Which can lead you to doing crazy things like starting fad diets, throwing out all the ‘junk’, and judging yourself for every bite of food you take.
 
Here’s what I’m getting at...
 
If you want to throw away the ‘junk’ food, DO IT!
 
But not because you are afraid of ruining your diet, getting fat, or binging on it.
 
DO IT BECAUSE YOU LOVE YOURSELF AND FEEL NATURALLY INSPIRED TO STOP EATING THE FOODS THAT MAKE YOU FEEL LIKE CRAP.
 
For me, a crap food is broccoli—yo girl can’t be eatin that nutrient dense tree, it just doesn’t sit well🤷🏻‍♀️🥦🙅🏻‍♀️
 
To give perspective, one (even 4 but i don’t bother with that as much) cookie doesn’t bother my stomach or make me feel super crappy, so I can keep some in the house and indulge in one and call it a day without fear of binging on them (like I used to) because I’ve addressed the deeper issue... and I just choose not to eat cookies daily because:
 
1. They are not conducive to my goals which align deep to my soul.
 
2. They are so much less nutrient dense than what my body needs and I always feel more inspired to give my body rich, nutritious foods over something like this. (Even though they taste good) because I have recognized my needs as an athlete and a coach but more importantly a soul showing up in the highest version of myself (also why I can’t do the broccoli thing).

3. I haven’t labeled them as good or bad, they just are, so by taking away the preconception I have freed myself from the constructs that normally would lead me to feel restricted.  
I have had many new clients tell me they are going to start throwing everything ‘unhealthy’ away ‘before we start’
 
And when I ask them why, it’s never hear: “I just love my body way too much to eat the things that make me vibe at lower frequencies, feel like crap inside and out, hinder my abilities to show my body the best love through great workouts, and keep me from feeling inspired or ALIVE!”
 
And so, that’s when I put my Coaching hat on and we move through the blocks, subconscious beliefs, learned behaviors and thoughts, fears, scarcity, and doubts so that they can feel freedom around food and be near a box of cookies without feeling like they will eat them all! I help them to cultivate deep, great, empowering self love that NATURALLY INSPIRES THEM TO CARE FOR THEIR BODIES!
 
I even told a client to buy cookies just to put in her house and LEARN her body, LEARN her cravings and where they are *actually* coming from, AND for a type of exposure therapy. WE CANNOT RUN FROM OUR FEARS, if we do that then when we go back, THEY ARE STILL THERE WAITING TO SCARE US!
 
There is no fad/quick diet that can teach you to love yourself.
 
There is no food that can make you fat instantly on first bite.
 
There is no food rule that can make you feel free and comfortable around all foods.
 
There is no long term lifestyle gain or benefit when you live in fear, restriction, doubt, scarcity, and other self loathing patterns.
 
You can achieve your goals while still enjoying foods.
 
You can become inspired to fuel your body with the foods that genuinely support you in your goals and as a soul having a human experience without diets and restriction.
 
You can LOVE yourself enough to recognize the self loathing/dieter mentality patterns that are HINDERING, DEMONIZING, and RESTRICTING you and do something about them.
 
Do you want to live a life feeling free in your body?
 
Do you want to be able to say YES and NO to foods based on how they make you feel and NOT on what you’ve been conditioned to believe/say?
 
Do you want to be able to enjoy foods while still providing your soul with an optimized home to live in?
 
Do you want to be able to achieve your fat loss, muscle gain, healthy, fulfilling, and freeing lifestyle without being wrapped up in points, numbers, stats, tracking or food in general?
 
Do you want to feel NATURALLY INSPIRED to move your body, fuel your body, and treat your body in ways that help you achieve your goals?
 
If you answered YES to any or all of these questions, then what I’m about to share with you is something I truly believe will change your life forever.
 
First, Just imagine...
 
No more dieting.
No more fads.
No more restriction.
No more food related fear.
No more labels.
No more self-loathing.
No more BS.
 
At this point, you know you want this life, you may even recognize that your soul CRAVES this lifestyle.
 
If that’s the case...then I invite you to apply for my 1:1 Building More than Just a Body Coaching program where you will find that achieving your dream body comes with great ease, in a flow state, because we have addressed needs that go beyond surface level.
 
So much so that you have found a deeper connection to yourself, your soul, your body’s deep wisdom, that you naturally and easily shift into your BEST shape because you are called to take care of your body with what it needs now that you have cultivated a deep love for yourself and recognized that your soul deserves to have the most FULFILLING human experience that can only be achieved with having your soul’s best asset (the body) in the most optimized state.
 
Feeling that pull to drop the old patterns and revolutionize the way you approach building your best body, lifestyle, and relationship with yourself, your body, and food?
 
Then you and I have some work to do...
 
First things first:
Click the link HERE
Fill out the form...
Hit Submit to Apply...
Wait no more than 24 hours to hear back from me on your application...
Then we go from there to set up a call or two to determine YOUR needs and set you up on a program that is customized to you based on your goals, history, body, health, needs, beliefs, and so much more.
 
I use Applications to insure that I am working with people who are serious action takers who value their change as much as I do.
 
If you have questions you’d like answered before you apply, feel free to message me and I’ll be happy to see how I can help you.
 
Chat soon,
Celeste
 
PS
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